With collaborations ranging from Boiler Room, Pleasures, Under Armour, and so much more, we caught up with Arthur Bray of Yeti Out, a creative collective based out of Hong Kong. Founded by Arthur, his twin brother Tom, and Erisen while they were in university, their collective has become a growing phenomenon in the East and it’s inching closer to taking over the West. We caught up with Arthur to talk about the birth of Yeti, his debut pop-up, and what’s next.
Can you give us an introduction to yourself, who you are, what you do?
My name is Arthur, I’m the co-founder of creative collective Yeti Out. I also work as a writer/journalist and creative producer.
How did the idea of Yeti come about? And what is the meaning behind the name?
There’s a long version and a censored, more press-friendly version. Yeti is an abbreviation for Yeti in the Basement, a blog myself and Erisen founded during our university years where we documented new music, art and culture. When we moved the project back to Hong Kong (which is where I’m from), Yeti returned to Asia, and in essence, came out of the basement. Hence, we rebranded as Yeti Out. As to how Yeti came about? The Yeti was born out of a basement in Brighton’s Moulsecoomb halls one inebriated evening. Yeti smashed countless cans of K Cider before breaking out of the basement, water bombing civilians with bin bags full of toilet water. To be continued…
Can you give us an introduction to your first pop-up store? I noticed a recurring theme with purple– from the poster to the lights and the Vans, what does this color signify?
Our first pop-up store took place in Yau Ma Tei, just off Mong Kok’s iconic sneaker street. The pop-up carried our SS19 collection which consisted of different logo interpretations and satirical renditions of Yeti Out mountaineering gear. Purple has been Yeti Out’s colorway since it was first seen on Yeti’s face in the OG Yeti in the Basement logo. For our first pop-up, the OG Yeti in the Basement logo made an appearance on accessories and other memorabilia. In homage to the purple Yeti, we made sure the colorway was evident in our key visuals and our Vans collaboration.
Can you dive into the specifics of some of the clothes that were seen at the pop-up? I noticed that the Van’s seemed custom made, are these 1 of 1 pieces?
We released new graphics that were inspired by our restless teen years, downloading music from torrent sites and spending our savings on skate and music magazines like Thrashers and XXL. Some graphics referenced slogan and slangs from club culture, while others referenced designs from athletic and mountaineering apparel. As for the Vans, these were all hand-dipped dyed with a special embroidered tongue, so every pair is unique.
How was the process of making this pop-up a reality? Were there any major collaborations that went into making this happen?
Big ups to Popcorn General Store for supporting us with this pop-up. They were open to our ideas for the installation. We set up a sound system installation with second-hand speakers bought from a vendor in Sham Shui Po. The installation was created as an ode to soundsystem culture and the soundsystem set up at Super Dub Pressure, a monthly club night in Brighton where they played dub, dubstep and drum & bass. Yeti Out crew attended this club night religiously circa 2008 – 2009. The images hung up on the wall were also taken from various Yeti Out club nights, from Yeti & Friends Boiler Room Hong Kong to late nights at our residency in Arkham, Shanghai. Elsewhere, the purple strips of light on the sneaker wall and mountain-shaped vinyl stickers that consisted of past Yeti flyers were all custom built for the pop-up.
With your first pop-up coming to a close, what’s next for Arthur Bray? And what’s next for Yeti Out?
We just did 5 parties back-to-back for Art Basel Hong Kong 2019, wrapping up the week with “YETI TILL INFINITY” an installation-meets-rave concept at Eaton Hotel in collaboration with Adrian Yu from Offline Project. We also launched the second year of Club Haus, a 3-day pop-up event that intersects art, audio and apparel through satellite radio sessions and special merch releases. Tomorrow, we drop our collaborations with MSCHF and Pleasures online. This past weekend, I flew out to NYC to play at Kinfolk. I’m also working on launching a project I’ve been working on with VICE before heading to LA for Yeti Out’s Coachella debut.